FORTH UNION SKATE & CULTURE ORGANIZATION
branding / NAMING / visual identity
Forth Union is an initiative by the Asbury Park Boardwalk and was conceived as an organization to bring together a community focused on skate boarding and art in the carousel building on the boardwalk.
I was tasked with the naming, branding and development of the visual identity for the space and merchandise. The name Forth Union is meant marry the arts and skateboarding communities though their shared tradition of boundary pushing.
The visual identity is strongly inspired by the work of Lester Beall, and used to craft powerful, inspiring posters for promotion by highlighting local skaters. The interior branding of the space is fairly minimal, featuring three large flags hanging over the bowl to serve as both a welcome to visitors and a symbol of an inclusive community.
