ASBURY PARK MUSIC + FILM FESTIVAL
branding / LOGO / visual identitY
The Asbury Park Music + Film Festival is an annual film festival focused on the role of music in film. The Festival takes place each spring at a number of venues and theatres in Asbury Park and benefits the children of Asbury Park by contributing to music education programs including The Hope Academy, The Hip Hop Institute, and Asbury Park Summer Recreation Music Camp.
I was contracted to rebrand the festival at the start of 2018 for their 4th year to create a cohesive look that would unify their marketing and promotional materials under a clean and modern brand.
We changed the name from Asbury Park Music IN Film Festival to Asbury Park Music + Film Festival to reflect the growing number of concerts booked each year alongside the films and panel discussions, as well as to eliminate the phonetic confusion of “in” and “and.”
A clean typographic approach with bright colors, primarily magenta, was chosen to dramatically increase visibility of APMFF material on the busy bulletin boards of local venues and shops and to ensure marketing materials like billboards would be impossible to miss in the grey months of winter leading up to the festival.
