ORGANIC VALLEY CLIMATE WEEK ACTIVATION

EXPERIENTIAL DESIGN — Hangarfour

WINNER: 11TH ANNUAL Bizbash event experience awards FOR BEST Pop-up Experience

To celebrate Climate Week NYC 2023, the team at HangarFour helped Organic Valley take over the Channel Gardens at Rockefeller Center to promote Organic Valley’s unique focus on sustainable farming and climate friendly dairy products. To do this we partnered with engineers, fabricators, and the team at Rock Center to make a literal Organic Valley, complete with milking stations, a life size barn pop-up, and custom greenery comprised of grasses and trees local to the New York Metro Area.

As the principle designer on the project, I got to touch just about every part of the process from conceptual brainstorm sessions both with the client and our internal creative team, to site scouting and technical elevations, in addition to my usual duties of taking a client’s brand into new spaces. This was a fun one, ya had to be there.