ELEMIS U.S. LAUNCH

EXPERIENTIAL DESIGN

Elemis, a UK-based skincare brand made a push into the U.S. market in 2022 and the team at HangFour was there to make it special. Considering that push was made in the summer, we partnered Elemis with Van Leeuwen to create an Earl Grey flavored ice cream and co-branded an ice cream truck to bring a little British flavor to the streets of NYC, after doling out treats we took our operation down to Bryant Park for their movie night series to sling ice cream and take new customers through skincare tutorials, samples, and sign-ups.

As the principle designer for this project, I had the opportunity to design an a custom ice cream truck for the client as well as design other aspects of the experience like Brand Ambassador uniforms, photo backdrops, freezer carts, right down to napkins, spoons, and sample cards.