THE MARKET
branding / typography
The Market is a retail project on the Asbury Park Boardwalk featuring a roster of local makers and artists under one roof. The concept for the brand was to remain clean and neutral to allow for the products in The Market, and The Market Stands (The Market's pop up retail booths) to shine. Developing a brand with too much personality proved to be difficult as the vendor brands are so diverse they quickly began to compete with each other and with The Market. A clean, no frills aesthetic allows the store to represent each vendor and brand equally.
