NORTH EATS

branding / NAMINg / logo design

North Eats is a food truck park featuring an eclectic and rotating cast of food trucks on the northern most section of The Asbury Park Boardwalk. The naming is a play on words since the park is located in the northeast section of the town. The park serves as a north end business anchor for Asbury Park Boardwalk and serves food and refreshments to beach goers who are a long walk from the nearest businesses in the waterfront area. The logo design is inspired by vintage mechanic and automotive branding with carefully chosen nautical elements to tie it closely to its seaside location.