L’OR COFFEE U.S. LAUNCH

EXPERIENTIAL DESIGN, BRAND PARTNERSHIPS

L’OR Coffee, a French, capsule-based coffee company, broke into the U.S. market in 2023, and HangarFour was there to help them make an proper impact.

Starting with a launch event at NYC’s SAGA and on to working with fabricators to design a Piaggio Ape customized to be a Euro-Influenced cafe on the go at SXSW, and a branded take-over at the Bryan Park Porch, I worked with HangarFour’s Events Team to execute a variety of events over the year and co-brand their residency at Bryant Park. We worked with everyone from fabricators to chalk artists to bring a variety of activations to life for the client.